Programme Aims
This introductory programme focuses on the integration of traditional and digital marketing methods to meet today’s marketing needs and objectives. Designed to help those wishing to progress by enhancing their knowledge of digital marketing techniques.
Eligibility Criteria
- 19+,
- Level 1 English.
Learning Outcomes
On successful completion of this course, you will have the knowledge and understanding of:
- Digital promotion for business,
- Coordinating offline and digital media for business
- Producing digital promotional content for business
- Coordinating the use of digital media for business
- The role of digital media in promoting a business
- How to coordinate the use of digital media to meet business needs and objectives
- Data protection and digital media for business
Assessment Method
The assessment will be completed at the end of the course and is graded pass/fail. Assessment is through a portfolio of evidence generated from appropriate assessment tasks which demonstrates achievement of all the learning outcomes associated with each unit.
Technical requirements
- Internet: You’ll need a reliable internet connection.
- Devices: You will need access to a desktop or laptop computer to engage with the programme and access to Microsoft Teams.
